We are on a mission to end the fast, throw away attitude, with childrens undies & clothing, by handmaking an ethical, sustainable products that will last wear after wear until little legs grow out of them!

Whether you’re a grandparent looking for a fun unique gift for your grandchild, a parent trying to encourage potty training or a friend looking for the perfect baby gift, our expanding Martha Loves range has you covered. Our undies are available from 2 to 12 years; we also handmake headbands, THE coolest harems, potty training packs and adults pants and boxers, so us grown ups can enjoy the comfort too.

Martha Loves ltd is a business based in Botwnnog, North Wales on the Llŷn Peninsula, founded by Alex Holland and Rachael Jones in February 2019. We handmake comfy, funky, ethically sourced underwear, totally unique to designs you are used to seeing. Martha is Rachael’s youngest child and is the inspiration for our business; after being so unimpressed with the quality, fit and designs of childrens’ underwear available on the high street Rach started to make pants for Martha out of scraps of materials she had left over…and Martha Loves was made!


Our inspiration comes from embracing individuality, a love for funky, printed fabrics and, of course, Martha…who just so happens to ‘love’ everything.





Leave a Review.

Select a rating